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The House of Sport concept is different from those in a couple of big ways, though. The concept is not focused on selling products at a discount, like Overtime and Warehouse, and it also includes several experiential features meant to deepen its relationship with customers and offer services beyond just shopping. Lululemon, too, has launched a larger format focused on experiential services, including workout studios and snack bars. The company has since acquired home tech workout company Mirror and is rolling it out to stores as well.
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The House of Sport concept, which first launched in 2021, aims to “explore the future of retail” through multi-sport experiences inside and outside the store. Some locations have a field attached to the store that can be used for open play, clinics, league space or as an ice rink in the winter. One of the initial stores features a 24,000-square-foot outdoor turf field and running track, a rock-climbing wall, a batting cage, golf hitting bays, a putting green and more. The House of Sport will include in-store experiences like a climbing wall, a batting cage, a putting ghreen, golf bays, an outdoor turf field and a running track, and of course, Dick's Sporting Goods' staple -- athletic products.
A DESTINATION TO GATHER AND LEARN
The Ross Park location will be the company's fourth, as they've honed the concept in Knoxville, Minnetonka, and Rochester -- and from those locations, we get a glimpse of the future. It's called House of Sport, and it's Dick's Sporting Goods' immersive sports venue. In 2024, Dick’s said it will open several additional House of Sport locations, including stores in Boston, Mass. at the Prudential Center; Pittsburgh, Penn. at Ross Park Mall; and Salem, N.H. After the success of its first three House of Sport locations, Dick’s Sporting Goods is accelerating its plans to add more than 75 to 100 of these concept stores nationwide by 2027. Take a closer look and discover the uniquely immersive and interactive sports world that is House of Sport. Dick's Sporting Goods has been on a store concept tear lately.
A PLACE TO GATHER AND LEARN
From baseball to yoga and golf to lacrosse, no matter how you stay active, we want to help you reach the top of your game. Not only do we have the top gear you need to perform your best, we have created an interactive space where you can find inspiration and practice your skills. It takes an outstanding team to make the incredible House of Sport experience happen.
Dick's Sporting Goods Adds To House of Sport Store Roster - CoStar Group
Dick's Sporting Goods Adds To House of Sport Store Roster.
Posted: Tue, 22 Aug 2023 07:00:00 GMT [source]
CEO Lauren Hobart said in March that the concept will serve as a test-and-learn space, and the company will roll out the "most successful elements" into its core Dick's Sporting Goods stores, according to a Seeking Alpha transcript of the company's Q4 earnings. At House of Sport, we don’t just sell sporting goods. We help athletes experience firsthand the transformative power of sports. They can explore an incredible array of one-of-a-kind immersive sports areas and activities as well as interact with and learn from some of the most experienced and knowledgeable experts in a broad spectrum of sporting endeavors. The outdoor field, for example, is open year-round for customers to practice on, with their teams or by themselves, and will feature an ice rink in the winter, according to a company spokesperson. The company will offer food, including juices and PowerBars, and customers can also schedule appointments to talk with local wellness experts.
BE PART OF OUR ALL-STAR TEAM
The concept promises to engage more with consumers while still staying in its lane of sports-focused retail. And the retailer is also improving its offerings at core Dick's stores with similar features. In April, Dick's is debuting nine redesigned Golf Galaxy stores and adding more technology to 62 others, with more remodels planned. The redesigned stores will offer tech-enabled golf simulators and putting greens, just like House of Sport, as well as custom fittings and golf lessons.
Soccer shops in existing Dick's stores will feature specially trained soccer experts, an improved cleat shop and soccer trial cages in some places. On the company’s first quarter earnings call in May, Dick’s CEO Lauren Hobart told analysts that the company’s omnichannel customer experience is at the heart of its growth strategies, with enhancing its “highly engaging” in-store service model as a top priority. According to the retailer, its Johnson City House of Sport store is just minutes from the very first Dick’s store in Binghamton, N.Y., and is a brand-new location for the company.
Company Announcements
The retailer in June debuted two different clearance-based store concepts, Dick's Sporting Goods Warehouse and Overtime by Dick's Sporting Goods, and has since expanded on its initial plans for them. By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services. This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply. The health & wellness section next to a climbing wall.
ATHLETES DREAM OF
We’re looking for people with an unquenchable passion for sports who will go above and beyond to take our athletes to the next level. If you’re committed to providing exceptional, helpful, and friendly service to help athletes perform at their very best and enjoy their sport to the fullest, this is the place for you. As part of the House of Sport team, you’ll play a key role in bringing people a sports retailing experience unlike any other.
On Friday, the retailer said it has held grand openings at nine new House of Sport locations over the past two months. These units are located in Katy, Texas at The Shops at Park West; Baybrook, Texas at Baybrook Mall; Davenport, Iowa, at Davenport Commons; Champaign, Ill. at Market Place Shopping Center; Chesapeake, Va. at Greenbrier Square; Fayetteville, N.C. At Oakdale Commons; and Scranton, Penn. at Viewmont Mall.
(DESCRIPTION)A drone shot swoops over an empty parking lot into the front doors of a Dick’s Sporting Goods, House of Sport, store. We provide an exhilarating venue for rock climbing enthusiasts and novices alike to enjoy a gripping experience. Prices to use certain interactive activities will vary. As we've watched the demise of Century II Mall and the slow erosion of Pittsburgh Mills, Simon Properties has been reinventing Ross Park Mall and what Dick's Sporting Goods is bringing to the north end of the mall will make it a one-of-a-kind destination.
We’ll provide you with compensation and benefits that are just as impressive. With a running track as well as an artificial turf infield, athletes can actually give their sports equipment a real-world tryout. There’s no sports retailer like House of Sport. Here are just a few of the immersive activities you can help people experience. Soccer is another area where the retailer is doubling down.
The remaining eight locations are existing Dick’s Sporting Goods stores that were closed for renovations and reopened as House of Sport stores, the company said. In our HitTrax batting cage, aspiring Ohtanis can launch a few dingers while testing our vast selection of baseball and softball bats. At House of Sport, we believe that the best way to get the most from sports is just to go out and do it. Whether you like to run, climb, skate, swing, or whatever gets your heart pumping, you can try out the top sports products as you learn the best ways to elevate your game. This is a sports destination where everyone can be inspired, have fun, and live out their love of sports.
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